Enhancing customer trust in peer-to-peer accommodation : a "soft" strategy via social presence - Ye, Shun.; Ye, Shun.; Ying, Tianyu; Zhou, Lingqiang; Wang, Tianyi (Amsterdam ; Elsevier, 2019)
International Journal of Hospitality Management, vol. 79, pages 1-10, May 2019.
Keywords: Peer-to-peer accommodation; Social presence; Structural equation model (SEM).