Ye, Shun. <br/><br/>
Enhancing customer trust in peer-to-peer accommodation :  a "soft" strategy via social presence / 
Shun Ye, Tianyu Ying, Lingqiang Zhou, and Tianyi Wang. 
 - Amsterdam ;   Elsevier ,   May 2019. 
 - Volume 79, pages 1-10 :  illustration ;  28 cm. 
<br/><br/> International Journal of Hospitality Management, vol. 79, pages 1-10, May 2019. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Peer-to-peer accommodation.<br/>Social presence.<br/>Structural equation model (SEM).
<br/><br/><label>Dewey Class. No.: </label>Dper 647.94068 In821 April-May 2019 v. 78-79