Coelho, Arnaldo.

The drivers of the city brand equity comparing citizens' and tourists' perceptions and its influence on the city attractiveness : the case of the city of Coimbra / Arnaldo Coelho, Cristela Bairrada, Lidia Simao, and Catia Barbosa. - United Kingdom ; Taylor & Francis Group, LLC , 2022. - Volume 23, pages 242-268 : illustration ; 26 cm.

International Journal of Hospitality & Tourism Administration, vol. 23, no. 2, pages 242-268, 2022.


City brand equity.
Antecedents.
Tourists.

DPer 647.94068 In821 2022 v. 23 n. 1-4