Scanning museumgoers willingness to pay more - Garcia-Madariaga, Jesus; Garcia-Madariaga, Jesus; Virto, Nuria Recuero; Lopez, Francisca Blasco (United Kingdom ; Taylor & Francis Group, LLC, 2022)
International Journal of Hospitality & Tourism Administration, vol. 23, no. 1, pages 88-106, 2022.
Keywords: Loyalty; Multi-group analysis; Museums