TY  - BOOK
AU  - Jaikumar, Saravana.
AU  - Jaikumar, Saravana.
AU  - Sharma, Yukti.
TI  - Consuming beyond means: debt trap of conspicuous consumption in an emerging economy 
U1  - DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2 
PY  - 2021///
CY  - USA
PB  - Taylor & Francis Group, 
N1  - Journal of Marketing Theory and Practice, vol. 29, pages 233-249, Spring 2021
ER  -