Jaikumar, Saravana. <br/><br/>
Consuming beyond means :  debt trap of conspicuous consumption in an emerging economy / 
Saravana Jaikumar and Yukti Sharma. 
 - USA ;  Taylor & Francis Group,   Spring 2021. 
 - volume 29, pages 233-249,  illustration. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 29, pages 233-249, Spring 2021. 
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2