TY  - BOOK
AU  - Hair Jr. , Joseph F.
AU  - Hair Jr. , Joseph F.
AU  - Sarstedt, Marko.
TI  - Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing 
U1  - DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2 
PY  - 2021///
CY  - USA
PB  - Taylor & Francis Group, 
N1  - Journal of Marketing Theory and Practice, vol. 29, pages 65-77, Winter 2021
ER  -