Hair Jr. , Joseph F. <br/><br/>
Data, measurement, and causal inferences in machine learning :  opportunities and challenges for marketing / 
Joseph F. Hair Jr. and Marko Sarstedt. 
 - USA ;  Taylor & Francis Group,   Winter 2021. 
 - volume 29, pages 65-77. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 29, pages 65-77, Winter 2021. 
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2