Taylor, Charles R.

The future of advertising research : new directions and research needs / Charles R. Taylor and Les Carlson. - USA ; Taylor & Francis Group, Winter 2021. - volume 29, pages 51-62, illustration.

Journal of Marketing Theory and Practice, vol. 29, pages 51-62, Winter 2021.

DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2