TY  - BOOK
AU  - Sheth, Jagdish.
AU  - Sheth, Jagdish.
TI  - New areas of research in marketing research strategy, consumer behavior, and marketing analytics: the future is bright 
U1  - DPer 658.8 J826 Winter-Spring 2021 v. 29 n. 1-2 
PY  - 2021///
CY  - USA
PB  - Taylor & Francis Group, 
N1  - Journal of Marketing Theory and Practice, vol. 29, pages 3-12, Winter 2021
ER  -