TY  - BOOK
AU  - Banerjee, Saikat.
AU  - Banerjee, Saikat.
AU  - Goel, Paras.
TI  - Party brand hate in political market: antecedents and consequences 
U1  - DPer 320.05 As421 April-December 2020 v. 28 n. 1-3 
PY  - 2020///
CY  - United Kingdom ; 
PB  - Taylor & Francis Group , 
KW  -  Brand avoidance
KW  - Brand hate intensity
KW  - Political party
N1  - Asian Journal of Political Science, vol. 28, no. 2, pages 97-121, August 2020
ER  -