Banerjee, Saikat. <br/><br/>
Party brand hate in political market :  antecedents and consequences / 
Saikat Banerjee and Paras Goel. 
 - United Kingdom ;   Taylor & Francis Group ,   August 2020. 
 - Volume 28, pages 97-121 :  illustration ;  26 cm. 
<br/><br/> Asian Journal of Political Science, vol. 28, no. 2, pages 97-121, August 2020. 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Brand avoidance.<br/>Brand hate intensity.<br/>Political party.
<br/><br/><label>Dewey Class. No.: </label>DPer 320.05 As421 April-December 2020 v. 28 n. 1-3