Incentivized methods to generate electronic word-of-mouth : implications for the resort industry - Stanton, Steven J.; Stanton, Steven J.; Kim, John.; Thor, Jennifer C.; Deng, Xiaodong (Amsterdam ; Elsevier, 2019)
International Journal of Hospitality Management, vol. 78, pages 142-149, April 2019.
Keywords: Attitude toward the resort; Electronic word-of-mouth.; Moral judgment