Incentivized methods to generate electronic word-of-mouth : implications for the resort industry /
Steven J. Stanton, John Kim, Jennifer C. Thor, and Xiaodong Deng.
- Amsterdam ; Elsevier , April 2019.
- Volume 78, pages 142-149 : illustrations ; 28 cm.
International Journal of Hospitality Management, vol. 78, pages 142-149, April 2019.
Attitude toward the resort. Electronic word-of-mouth. Moral judgment.