TY  - BOOK
AU  - Ruiz-Alba, Jose L.
AU  - Ruiz-Alba, Jose L.
AU  - Nazarian, Alireza.
AU  - Rodriguez-Molina, Miguel A.
AU  - Andreu, Luisa.
TI  - Museum visitors' heterogeneity and experience processing
U1  - Dper 647.94068 In821 April-May 2019 v. 78-79 
PY  - 2019///
CY  - Amsterdam
PB  - Elsevier
KW  - Consumer behaviour
KW  - Heterogeneity
KW  - Segmentation
N1  - International Journal of Hospitality Management, vol. 78, pages 131-141, April 2019

ER  -