Boyd, Harper W. <br/><br/>
Marketing research :  text and cases / 
Harper W. Boyd and Ralph Westfall. 
 - 3rd edition. 
 - Homewood, Illinois :  Richard D. Irwin,  ©1972. 
 - xv, 813 pages :  illustrations ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>DC 658.83  / B69 1972