TY  - BOOK
AU  - Phillips, Diane M., 
TI  - Marketing strategy & management
SN  - 9781529778564
U1  - DC 658.802 
PY  - 2023///
CY  - Los Angeles : 
PB  - SAGE, 
KW  - Marketing
KW  - Management.
KW  - Strategic planning.
N1  - Includes bibliographical references and index

ER  -