Czinkota, Michael R.

International marketing / Michael R. Czinkota, IIkka A. Ronkainen, Annie Peng Cui. - Eleventh edition. - Australia : Cengage, ©2023. - xxix, 604 pages : color illustrations ; 28 cm.

Includes index.


9789815059496


Export marketing.
International trade.

DC 658.84 / C998 2023