Czinkota, Michael R.
International marketing /
Michael R. Czinkota, IIkka A. Ronkainen, Annie Peng Cui.
- Eleventh edition.
- Australia : Cengage, ©2023.
- xxix, 604 pages : color illustrations ; 28 cm.
Includes index.
9789815059496
Export marketing.
International trade.
DC 658.84 / C998 2023