TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo.
AU  - Gremler, Dwayne D.
AU  - Mende, Martin.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781266287152
U1  - DC 658.8 
PY  - 2024///
CY  - New York
PB  - Mcgraw Hill LLC
KW  - Service industries
KW  - Marketing.
N1  - Includes index
ER  -