Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml and three others. 
 - Eighth edition. 
 - New York :  Mcgraw Hill LLC,  ©2024. 
 - xxvi, 531 pages :  illustrations ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781266287152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing. <br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / Z372 2024