TY  - BOOK
AU  - Hoffman, Doug.
AU  - Bateson, John.
TI  - Services marketing: concepts, strategies, & cases 
SN  - 9780357718308
U1  - DC 658.8 2024
PY  - 2024///
CY  - United State of America
PB  - Cengage
KW  - Service industries
KW  - Marketing
N1  - Includes glossary and index
ER  -