Hoffman, Doug. <br/><br/>
Services marketing :  concepts, strategies, & cases / 
Doug Hoffman and John Bateson. 
 - Sixth edition. 
 - United State of America :  Cengage,  ©2024. 
 - xv, 352 pages :  color illustrations ;  28 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9780357718308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DC 658.8  / H675