TY - BOOK AU - Wolf, Marco. AU - Wolf, Marco. AU - Ritz, Wendy. AU - McQuitty, Shaun. TI - Prosumers who home brew : : a study of motivations and outcomes U1 - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 PY - 2020/// CY - Philadelphia ; PB - Taylor & Francis Group , KW - Brewing. KW - Research N1 - Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 541-552, Fall 2020 ER -