Prosumers who home brew : a study of motivations and outcomes /
Marco Wolf, Wendy Ritz, and Shaun McQuitty.
- Philadelphia ; Taylor & Francis Group , Fall 2020.
- Volume 28, pages 541-552 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 541-552, Fall 2020.