b - Parayitam, Satyanarayana; Parayitam, Satyanarayana; Kakumani, Lavanyalatha; Muddangala, Naresh Babu. (Philadelphia ; Taylor & Francis Group, 2020)
Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 521-540, Fall 2020.
Keywords: 9; 9; Consumers