TY  - BOOK
AU  - Ozbal, Okai.
AU  - Ozbal, Okai.
AU  - Duman, Teoman.
AU  - Topaloglu, Omer.
TI  - A trust-based peer-to-peer digital brand equity (P2P-DBE) model
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia ; 
PB  - Taylor & Francis Group , 
KW  - Trademarks.	
KW  - Marketing
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 497-520, Fall 2020
ER  -