Ozbal, Okai. <br/><br/>
A trust-based peer-to-peer digital brand equity (P2P-DBE) model / 
Okai Ozbal, Teoman Duman, and Omer Topaloglu. 
 - Philadelphia ;   Taylor & Francis Group ,   Fall 2020. 
 - Volume 28, pages 497-520 :  illustration ;  28 cm. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 497-520, Fall 2020. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks.	<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4