TY  - BOOK
AU  - Sanz- Marcos, Paloma.
AU  - Sanz- Marcos, Paloma.
TI  - Surfers' consumer behaviour from a tribal branding perspective
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia
PB  - Taylor & Francis Group , 
KW  - Consumers
KW  - Human behavior
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 472-483, Fall 2020
ER  -