Sanz- Marcos, Paloma. <br/><br/>
Surfers' consumer behaviour from a tribal branding perspective / 
Paloma Sanz-Marcos. 
 - Philadelphia ;  Taylor & Francis Group ,   Fall 2020. 
 - Volume 28, pages 472-483 :  illustration ;  28 cm. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 472-483, Fall 2020. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Human behavior.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4