TY  - BOOK
AU  - Jiménez, Fernando R. 
AU  - Jiménez, Fernando R. 
AU  - Gammoh, Bashar S. 
AU  - Wergin, Rand.
TI  - The effect of imagery and product involvement in copy testing scores of animatics and finished ads : 	: a schemata approach 
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia ; 
PB  - Taylor & Francis Group , 
KW  - Animated films.	
KW  - Marketing
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 460-471, Fall 2020
ER  -