Jiménez, Fernando R.  <br/><br/>
The effect of imagery and product involvement in copy testing scores of animatics and finished ads : 	  a schemata approach / 
Fernando R. Jiménez, Bashar S. Gammoh, and Rand Wergin. 
 - Philadelphia ;   Taylor & Francis Group ,   Fall 2020. 
 - Volume 28, pages 460-471 :  illustration ;  28 cm. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 460-471, Fall 2020. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Animated films.	<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4