Does buyer-seller personality match enhance impulse buying? A green marketing context - Wang, Xuhui; Wang, Xuhui; Tauni, Muhammad Zubair; Zhang, Qilin; Ali, Ayaz.; Ali, Fayaz (Philadelphia ; Taylor & Francis Group, 2020)
Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 436-446, Fall 2020.
Keywords: 9; Shopping