Does buyer-seller personality match enhance impulse buying? A green marketing context /
Xuhui Wang, Muhammad Zubair Tauni, Qilin Zhang, AyazAli, and Fayaz Ali.
- Philadelphia ; Taylor & Francis Group , Fall 2020.
- Volume 28, pages 436-446 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 436-446, Fall 2020.