TY - BOOK AU - Bath, Jatinderpreet Kaur. AU - Bath, Jatinderpreet Kaur. AU - Bawa, Anupam. TI - Seeking consumer forgiveness : : face management by frontline employees U1 - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 PY - 2020/// CY - Philadelphia ; PB - Taylor & Francis Group , KW - Management. KW - Consumers N1 - Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 387-402, Fall 2020 ER -