TY  - BOOK
AU  - Dwivedi, Abhishek.
AU  - Dwivedi, Abhishek.
AU  - McDonald, Robert E.
TI  - Examining the efficacy of brand social media communication :	: a consumer perspective 
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia
PB  - Taylor & Francis Group , 
KW  - Commercial products.	
KW  - Marketing.	
KW  - Consumers
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 372-386, Fall 2020
ER  -