Dwivedi, Abhishek. <br/><br/>
Examining the efficacy of brand social media communication :	  a consumer perspective / 
Abhishek Dwivedi and Robert E. McDonald. 
 - Philadelphia ;  Taylor & Francis Group ,   Fall 2020. 
 - Volume 28, pages 373-386 :  illustration ;  28 cm. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 372-386, Fall 2020. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial products.	<br/>Marketing.	<br/>Consumers.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4