TY  - BOOK
AU  - Cobbs, Joe.
AU  - Cobbs, Joe.
AU  - Schaefers, Tobias.
AU  - Groza, Mark D. 
TI  - Construal level effects in sponsorship-linked marketing :	: informativeness and timing of announcements 
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia ; 
PB  - Taylor & Francis Group , 
KW  - Marketing.
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 357-372, Fall 2020
ER  -