Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements /
Joe Cobbs, Tobias Schaefers, and Mark D. Groza.
- Philadelphia ; Taylor & Francis Group , Fall 2020.
- Volume 28, pages 357-372 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 357-372, Fall 2020.