Cobbs, Joe.

Construal level effects in sponsorship-linked marketing : informativeness and timing of announcements / Joe Cobbs, Tobias Schaefers, and Mark D. Groza. - Philadelphia ; Taylor & Francis Group , Fall 2020. - Volume 28, pages 357-372 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 4, pages 357-372, Fall 2020.


Marketing.

DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4