TY  - BOOK
AU  - Rahman, Mahabubur.
AU  - Rahman, Mahabubur.
TI  - Dynamic marketing productivity and firm intangible value :	: insights from airlines industry 
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia
PB  - Taylor & Francis Group , 
KW  - Marketing. 	
KW  - Values
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 342-355, Summer 2020
ER  -