Nguyen, Long Thang Van.

Collective empowerment in online communities : conceptualization, scale refinement, and validation / Long Thang Van Nguyen, Jodie Conduit, Vinh Nhat Lu, and Sally Rao Hill. - Philadelphia ; Taylor & Francis Group , Summer 2020. - Volume 28, pages 301-317 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 301-317, Summer 2020.


Internet marketing.
Organizational change.

DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4