TY  - BOOK
AU  - Troccoli, Irene Raguenet.
AU  - Troccoli, Irene Raguenet.
AU  - Felizardo, Nuno Jr. Alvares.
TI  - Exchanging roles :	: an insight into the theory of value co-creation 
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia
PB  - Taylor & Francis Group , 
KW  - Organization behavior.	
KW  - Values
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 272-285, Summer 2020
ER  -