Troccoli, Irene Raguenet. <br/><br/>
Exchanging roles :	  an insight into the theory of value co-creation / 
Irene Raguenet Troccoli and Nuno Alvares Felizardo Jr. 
 - Philadelphia ;  Taylor & Francis Group ,   Summer 2020. 
 - Volume 28, pages 272-285 :  illustration ;  28 cm. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 272-285, Summer 2020. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Organization behavior.	<br/>Values.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4