TY  - BOOK
AU  - Kemp, Elyria.
AU  - Kemp, Elyria.
AU  - Porter, McDowell III.
AU  - Fuller, Nicole R. 
AU  - Min, Kyeong Sam.
TI  - I heard it through the grapevine :	: managing and engaging customers on the web 
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia
PB  - Taylor & Francis Group , 
KW  - Management.	
KW  - Consumers
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 256-271, Summer 2020
ER  -