Kemp, Elyria. <br/><br/>
I heard it through the grapevine :	  managing and engaging customers on the web / 
Elyria Kemp, McDowell Porter III, Nicole R. Fuller, and Kyeong Sam Min. 
 - Philadelphia ;  Taylor & Francis Group ,   Summer 2020. 
 - Volume 28, pages 256-271 :  illustration ;  28 cm. 
<br/><br/> Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 256-271, Summer 2020. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.	<br/>Consumers.
<br/><br/><label>Dewey Class. No.: </label>DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4