TY  - BOOK
AU  - Story, John.
AU  - Story, John.
TI  - Brands we love to hate :	: differences in perceived versus observed driver behaviors 
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia
PB  - Taylor & Francis Group , 
KW  - Trademarks.	
KW  - Consumers
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 242-255, Summer 2020
ER  -