TY  - BOOK
AU  - Hirunyawipada, Tanawat.
AU  - Hirunyawipada, Tanawat.
AU  - Pan, Yue.
TI  - When will going green enhance firm performance?
U1  - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 
PY  - 2020///
CY  - Philadelphia ; 
PB  - Taylor & Francis Group , 
KW  - Corporates.	
KW  - Environmental movement
N1  - Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 226-241, Summer 2020
ER  -