Hirunyawipada, Tanawat.

When will going green enhance firm performance? / Tanawat Hirunyawipada and Yue Pan. - Philadelphia ; Taylor & Francis Group , Summer 2020. - Volume 28, pages 226-241 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, vol. 28, no. 3, pages 226-241, Summer 2020.


Corporates.
Environmental movement.

DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4