The influence of message appeal, social norms and donation social context on charitable giving : investigating the role of cultural tightness-looseness /
Jennifer Christie Siemens, Mary Anne Raymond, Yunsik Choi, and Jayoung Choi.
- Philadelphia ; Taylor & Francis Group , Spring 2020.
- Volume 28, pages 187-195 : illustration ; 28 cm.
Journal of Marketing Theory and Practice, vol. 28, no. 2, pages 187-195, Spring 2020.