TY - BOOK AU - Shepherd, Steven. AU - Shepherd, Steven. AU - Fitzsimons, Gavan J. TI - Special edition packaging and its negative effects on search and the shopping experience U1 - DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4 PY - 2020/// CY - Philadelphia ; PB - Taylor & Francis Group , KW - Shopping. KW - Research N1 - Journal of Marketing Theory and Practice, v. 28, no. 2, pages 156-172, Spring 2020 ER -