Shepherd, Steven.

Special edition packaging and its negative effects on search and the shopping experience / Steven Shepherd and Gavan J. Fitzsimons. - Philadelphia ; Taylor & Francis Group , Spring 2020. - Volume 28, pages 156-172 : illustration ; 28 cm.

Journal of Marketing Theory and Practice, v. 28, no. 2, pages 156-172, Spring 2020.


Shopping.
Research.

DPer 658.8005 J826 Winter-Fall 2020 v. 28 n. 1-4